Your Shop Desk
Mortgage Refinance · Custom Shop Desk CRM

A Custom CRM for Mortgage Refinance Lenders

For loan officers whose best refi leads are people they already closed. Yours would know each client's current rate and goal, show who to call when rates move and keep every lock from running out.

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A Shop Desk set up the way a mortgage refinance business would run it
A Shop Desk set up the way a mortgage refinance business would run it

Shown: Kestrel Home Loans, a demo desk with invented customers. Yours wears your name and your words.

The line

From the First Call to Paid, in Mortgage Refinance Words

Every refi moves down the same line. We name each stop the way your crew already does.

  1. 01Rate Watch
  2. 02Application
  3. 03Locked
  4. 04Appraisal
  5. 05Underwriting
  6. 06Closing
  7. 07Funded

A refi on your desk hangs off the borrower and their current loan.

So the card asks for what you actually need, and nothing a mortgage refinance business would never fill in.

  • Current rate and balance
  • Estimated home value
  • Refi goal
  • Target rate
  • Lock expiration
  • Appraisal date
Where it leaks

Where Mortgage Refinance Businesses Lose Work

Past Clients Refi Somewhere Else

Rates drop and a client you closed gets a letter from their servicer. If you don't call first, you lose a borrower you already earned.

Locks That Expire

An appraisal runs late and the lock date slides by. An extension costs money and the borrower blames you.

Rate Drop Lists Nobody Works

You know rates moved, but you can't tell which of hundreds of clients it helps. So you send one blast and hope.

What we would build

Fitted to How You Already Work

  • A Rate Watch List

    Each past client carries their current rate and the rate that would make a refi worth it. When you update today's rate, the desk shows who hit their number.

  • Lock Expiration Alerts

    Every locked loan shows days left on the lock. Loans close to expiring rise to the top with what is still holding them up.

  • A Past Client Book

    Every funded loan stays on the desk with a check in date. Cash out goals, new jobs and home values stay noted for next time.

  • Consent Before Any Rate Text

    We set up consent, opt outs and who sees what with you before anything sends. Clients who said stop stay stopped.

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Questions

What Mortgage Refinance Owners Ask

Can it tell me which past clients could save now?
Yes, based on the rates you enter. Each client has a target, and when you update the current rate the desk lists who crossed it. You make the call on who to contact.
Can it text my list when rates drop?
It can send to the clients who have agreed to hear from you. We set up consent and opt outs with you first, and you approve the message.
Will my processor see the same file I do?
Yes, if you want. We set up roles with you so your processor, assistant and partners each see what they need.
How long does a custom desk take?
Most businesses are running on their desk in about six weeks. A simple fit can be faster, and we tell you up front which one you are.
Do we own it?
Yes. The software, the data and the accounts are in your business name. Nothing of yours is ever held hostage.

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Tell Us How Your Mortgage Refinance Business Runs

We will tell you honestly what a desk fitted to it would take.

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