Your Shop Desk
We Buy Houses · Custom Shop Desk CRM

A Custom CRM for Cash Home Buyers

For investors who buy houses as is and win on speed and follow up. Yours would answer the seller before the next buyer does, keep deal math on every property and stay in touch with the not yet leads.

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A Shop Desk set up the way a we buy houses business would run it
A Shop Desk set up the way a we buy houses business would run it

Shown: Kestrel Home Loans, a demo desk with invented customers. Yours wears your name and your words.

The line

From the First Call to Paid, in We Buy Houses Words

Every deal moves down the same line. We name each stop the way your crew already does.

  1. 01New Lead
  2. 02Seller Call
  3. 03Walkthrough
  4. 04Offer
  5. 05Under Contract
  6. 06Title
  7. 07Closed

A deal on your desk hangs off the seller and the property.

So the card asks for what you actually need, and nothing a we buy houses business would never fill in.

  • Seller motivation
  • Asking price
  • ARV and repair estimate
  • Mortgage owed
  • Walkthrough photos
  • Title company
Where it leaks

Where We Buy Houses Businesses Lose Work

Motivated Sellers Call Five Buyers

A seller behind on payments calls every sign on the corner. Whoever calls back first and sounds real gets the walkthrough.

Later Sellers Dropped

Most sellers are not ready on the first call. The deals come from the ones you kept calling for months, and those are the first to fall off.

Marketing You Can't Measure

You spend on mailers, signs and ads but can't say which one brought the deals that closed. So you keep paying for all of it.

What we would build

Fitted to How You Already Work

  • First Callback Wins

    Calls and forms get a text back in your voice right away, day or night. Your acquisitions rep picks it up with the property already on screen.

  • Seller Callbacks for Months

    Not yet sellers go on a follow up path you set. The desk shows who is due for a call this week.

  • Walkthrough Card on Your Phone

    Photos, repair notes and the seller's story go on the property card while you are standing in the kitchen. Your partner sees it before you get back to the truck.

  • Lead Source on Every Deal

    Mailers, bandit signs, ads and referrals are tagged on each lead. You see which ones turned into closed deals.

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Questions

What We Buy Houses Owners Ask

Can it track which mailer or sign brought a seller in?
Yes. Each source gets its own tag or tracking number set up with you. The board shows leads and closed deals by source.
Can I follow up with sellers who said not now?
Yes. They go on a follow up path you set, with texts and call reminders. When one says they are ready, they move back to the top.
Can my acquisitions rep and dispo person share it?
Yes. Each gets their own view, and a deal passes from one to the other with all the notes and photos. You see the whole pipeline.
How long does a custom desk take?
Most businesses are running on their desk in about six weeks. A simple fit can be faster, and we tell you up front which one you are.
Do we own it?
Yes. The software, the data and the accounts are in your business name. Nothing of yours is ever held hostage.

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Tell Us How Your We Buy Houses Business Runs

We will tell you honestly what a desk fitted to it would take.

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