A Custom CRM for Roofing Contractors
After a storm, your phone rings off the hook and half the leads never get a ladder on the house. Your desk keeps every inspection, estimate and claim note on one board, from the first knock to the last check.


Shown: Summit Crest Air and Electric, a demo desk with invented customers. Yours wears your name and your words.
From the First Call to Paid, in Roofing Words
Every roof moves down the same line. We name each stop the way your crew already does.
- 01Lead
- 02Inspection
- 03Estimate
- 04Adjuster Meeting
- 05Signed
- 06Build Day
- 07Paid
A roof on your desk hangs off the home and its roof.
So the card asks for what you actually need, and nothing a roofing business would never fill in.
- Roof type and squares
- Pitch and layers
- Damage photos by slope
- Claim number and adjuster
- Shingle line and color
- Dumpster and material drop date
Where Roofing Businesses Lose Work
Storm Leads Lost in the Pile
Hail hits and calls come in faster than anyone can write them down. Some homeowners wait a week for an inspection and hire the roofer who showed up first.
Supplements That Sit
The adjuster's number comes in short and the supplement never gets sent. The crew is ready but the roof cannot go on.
Second Checks Nobody Collects
Insurance often pays in parts, and the last check waits on the homeowner. Without a reminder, that money sits in a drawer for months.
Fitted to How You Already Work
A Storm Board for Every Lead
Every call, text and door knock lands on one board with the address and where it came from. You can see who still needs a ladder on the roof today.
Photos Sorted by Slope
Your inspector shoots each slope and the photos stay tied to the home. The estimate and the claim notes pull from the same pictures.
Retail and Insurance Jobs Kept Apart
Cash jobs move straight from estimate to build day. Insurance jobs get their own steps for the adjuster meeting, the supplement and each check.
Build Day on the Crew's Phone
The foreman sees the shingle color, the drip edge, the drop date and the gate code. The homeowner gets a heads up the night before the tear off.
What Roofing Owners Ask
Can I track insurance jobs and cash jobs differently?
Can the homeowner see photos of their own roof?
Does it write the claim for me?
How long does a custom desk take?
Do we own it?
Tell Us How Your Roofing Business Runs
We will tell you honestly what a desk fitted to it would take.